We learn the keyword definition up front. Exercises teach us how to create a topic list for our own interests. First, there are keywords everywhere. Next, Artificial Intelligence related to algorithms is taught in an easy to read format. Also, how to listen to them.
This includes creating social media to determine which words fit our interests in alignment with our associations. Owned, earned, and shared media are used to find the best words and phrases. In essence, a life maximization tool.
The process is fundamental to Search Engine Optimization (SEO). SEO’s begin research with a list of keyword topics. We make that list for ourselves. Maximize your life with Netiquette Foundations Keywords 101.